美国隐形正畸SmileDirectClub：调整战略，暂停在香港、新加坡等地的运营

口腔医疗服务，运营管理，风险

在美国纳斯达克上市的SmileDirectClub,Inc.（SDC），于2022年1月24日发布公告，宣布一系列战略行动，以帮助公司提高业务绩效和未来增长，包括调整成本结构以更好地支持核心增长举措、并将资本分配给近期盈利潜力最大的国家。

在对其业务和影响消费者的持续宏观经济因素进行评估后，SmileDirectClub正在采取具体行动，重点支持将产生最高投资回报的关键增长计划。这些举措包括：扩展其专业渠道 SmileDirectClub 的合作伙伴网络；对其矫正器产品进行创新，让公司能够在青少年和高收入家庭人口中获得更大的市场份额；其蓬勃发展的口腔护理产品业务；和 SmileShop 在消费需求强劲的市场中的增长。

随着全球经济从导致经营环境充满挑战的大流行和宏观经济压力中复苏，向新的国际市场的扩张将暂停。针对这些运营变化，SmileDirectClub宣布已暂停在墨西哥、西班牙、德国、荷兰、奥地利、香港、新加坡和新西兰的运营，公司将继续在美国、加拿大、英国、爱尔兰、法国和澳大利亚开展业务并扩大其业务。随着这些变化，公司将裁员以调整其运营结构，使其适合公司将继续运营和关注的国家。

“我们的使命始终植根于这样一种信念，即每个人都应该获得负担得起、可获得且方便的优质口腔护理，”SmileDirectClub 首席执行官 David Katzman 说。“尽管这些决定很困难，并且会影响我们许多与我们一起不懈努力以实现这一使命的团队成员，但这些变化对于我们的业务来说是目前做的正确的事情，这样我们就可以继续创新并领导为所有人提供更好的口腔护理解决方案。”

SmileDirectClub估计 2022 年与这些行动相关的同比成本和资本节省约为1.2亿美元。公司还预计2021年第四季度至2022年期间的一次性重组成本约为0.25亿美元，其中可能包括租赁收购、资产与关闭区域运营中心相关的损失、以及与组织变革相关的员工相关成本。预计将在 2021 年第四季度预订约300万美元的一次性成本，其余2200万美元将在2022年产生。此外，SmileDirectClub 确认其先前发布的2021年全年收入指引在 6.3亿美元至6.5亿美元之间。

Katzman说：“这些步骤反映了我们致力于优化我们对那些有望带来可持续长期收入增长的举措的投资，推动我们业务模式的盈利能力提高，并调整组织规模以支持这些计划。“我们相信通过稳定资产负债表并拥有足够的现金来运营和投资业务，这些举措是 SmileDirectClub未来的正确战略。我们期待在第四季度财报发布和电话会议中提供更多关于我们进展的细节。”

Smile Direct Club,Inc.（SDC），于2019年9月12日在美国纳斯达克挂牌上市，当时以每股23美元发行5853.70万股，IPO募资约13.46亿美元。截至昨日(1月24日)收市，其收报美1.99元，较当时IPO发行价低出91.3%，目前其市值为 7.73亿美元。

SmileDirectClub Announces Strategic Actions To Increase Profitability

International footprint prioritized to markets with the greatest potential for near-term profitability

Cost reductions to right size operating structure and focus investments on core growth initiatives

Company affirms previously issued revenue guidance for full year 2021

NASHVILLE, Tenn., January 24, 2022 – SmileDirectClub, Inc. (Nasdaq: SDC) today announced a series of strategic actions to position the Company for improved business performance and future growth, including right-sizing its cost structure to better support core growth initiatives and allocating capital to countries with the greatest potential for near-term profitability.

Following an evaluation of its business and the continuing macroeconomic factors impacting consumers, the Company is taking specific actions that will focus efforts on supporting the key growth initiatives that will produce the highest return on investment. These initiatives include the expansion of its professional channel, the SmileDirectClub Partner Network; innovations to its aligner products so as to allow the Company to capture greater market share of the teen and higher-household income demographics; its burgeoning oral care product business; and SmileShop growth in markets with strong consumer demand. Expansion into new international markets will be paused while the global economy recovers from pandemic and macroeconomic pressures that have contributed to challenging operating environments.

In connection with these operational changes, the Company announced it has suspended operations in Mexico, Spain, Germany, Netherlands, Austria, Hong Kong, Singapore and New Zealand. The Company will continue to operate in and scale its presence in the United States, Canada, United Kingdom, Ireland, France and Australia. With these changes, the Company will undergo a reduction in workforce to right-size its operating structure so it is tailored to the countries in which the Company will continue to operate and focus.

“Our mission has always been rooted in the belief that everyone deserves access to premium oral care that is affordable, accessible, and convenient,” said SmileDirectClub CEO David Katzman. “Though these decisions are difficult and will impact many of our team members who have worked tirelessly with us to deliver on that mission, these changes are the right thing to do at this time for our business so that we may continue to innovate and lead the industry to a better oral care solution for all.”

The Company estimates year-over-year cost and capital savings associated with these actions to be approximately $120 million in 2022. The Company also anticipates one-time reorganization costs between Q4 2021 and 2022 of approximately $25 million, which may include lease buyouts, asset impairments related to the closure of regional operating centers and SmileShops, and employee-related costs, including severance and retention payments, associated with the organizational changes. Approximately $3 million of one-time reorganization costs are expected to be booked in Q4 2021 with the remainder, $22 million, being incurred during 2022.

Additionally, SmileDirectClub affirmed its previously issued guidance for full year 2021 revenue in the range of $630 million to $650 million. “These steps reflect our commitment to optimizing our investments in those initiatives that are expected to bring sustainable long-term revenue growth, driving improved profitability to our business model and right-sizing the organization to support these programs,” Katzman said. “We believe these initiatives are the right strategy for the future of SmileDirectClub by stabilizing the balance sheet and having sufficient cash to operate and invest in the business. We look forward to providing more detail on our progress in our fourth quarter earnings release and conference call.”